Few things are more frustrating than a Web site that looks hip, slick and cool but doesn't do what it's supposed to do. Unfortunately, I see this happening with dental Web sites all the time.
They Read More
If you build it, will they come?
That depends on how well you market it. We're talking about Web sites, of course, quite possibly the hottest trend in the field of dental marketing. And like the pr Read More
When your treatment counselor makes a case presentation, the patient can do one of three things:
Accept the recommended treatment
Decline the recommend treatment
Postpone the decision
Of th Read More
How many times have you or your treatment counselor made a case presentation only to have the patient decline the treatment, walk out the door and never return?
Frustrating, isn't it? You lose the Read More
You only get one chance to make a first impression.
That old saying rings true for most businesses, but especially for a professional service like dentistry. The moment patients walk through the do Read More
In my many years as a practitioner of dental marketing, I have learned to appreciate what radio can do for a dental practice. In fact, few mediums offer the ease of use, accessibility, and ability to Read More
In general, most consultants have a tendency to put the pressure on you -- the dentist. They try to make growing the business your responsibility when it really belongs to the marketing function insid Read More
Studies show that up to 45% of the patients who contact you, will purchase the dental services that you provide within a year. Will they purchase from you or another dentist?
The answer lies in how Read More
Who wears the pants in the family?
When it comes to health care decisions, women do.
According to the Society for Women's Health Research, a nonprofit foundation based in Washington, D.C., women m Read More
When done well, a Web site provides a powerful, cost-effective tool for marketing your dental practice. When done poorly, it can quickly turn into a large sinkhole that eats up your marketing budget, Read More